Speaker: Dr. Jim Hayward, Applied DNA Sciences

In personal care, DNA tags can be used to verify the provenance of raw ingredients, ensure the authenticity of ingredients and finished goods, ensure certain ingredients are organically or sustainably sourced, prove site of manufacture, ensure the use of genuine packaging components, and to prevent the copying of serialized codes. It is possible to analyze a “Product Genome” in a single test that would validate the all the ingredient content of Personal Care finished goods.