What is Sensational and What is Science? Sci-Commers Discuss Truth in Beauty

Join Jen Novakovich, Founder and Host of the Ecowell, as she moderates an IBA-curated panel of science communicators as they discuss some of the challenges of misinformation in the beauty industry today. What are the most common misconceptions and misperceptions to address? What is the impact of the spread of misinformation? What is it like to be a science communicator and what is the response of the industry? How can businesses work with science communicators to dispel myths and navigate such a competitive marketing landscape? This will be a live-recorded event to be shared on the Ecowell’s podcasting platform